Website content and targeted marketing campaign
Introduction
You are invited to submit a proposal for the development of (1) content for the Legal Aid for Survivors of Sexual Assault (LASSA) website; and (2) a three-month targeted marketing campaign focused on Harris and Travis Counties, with the potential to scale up for future statewide implementation.
TLSC requests all who respond to this proposal to provide a menu of local marketing options tailored to reach the priority service populations. Vendors must also submit examples of prior work products that demonstrate capacity to perform these designated tasks.
Who We Are
Founded in 1981, Texas Legal Services Center (TLSC) is a nonprofit organization that provides legal advice, advocacy, representation, and education to underserved people across the state. With more than a dozen practice areas, our work touches almost every aspect of civil law that impacts low-income Texans. Much of TLSC's work has been to shepherd innovative delivery models and to fill gaps in legal services to underserved population groups. TLSC works with interrelated organizations to teach the intersections between civil law, public benefits, healthcare, law enforcement, and more. Through medical-legal partnerships, TLSC addresses health-harming legal needs to increase life quality and expectancy. TLSC also works to affect systemic change through impact litigation, community relationships, and public policy reforms that benefit all low-income Texans. For example, TLSC works closely with the Texas Access to Justice Foundation and the State Bar of Texas’ Legal Access Division on access to justice issues.
Through its Crime Victims program, TLSC has represented survivors of sexual assault, domestic violence, child abuse, elder abuse, stalking, dating violence, and human trafficking since 2011 -- with funding from the OVW and the Office of the Governor. With funding from the Texas Access to Justice Foundation (TAJF), TLSC has also operated the statewide intake hotline and provided network coordination for the Legal Aid for Survivors of Sexual Assault (LASSA) Network since 2015.
LASSA is a statewide network of nine legal service providers funded by TAJF. TLSC LASSA attorneys conduct holistic, trauma-informed, survivor-centered interviews and intakes with safety planning; provide advice and counsel; offer limited legal services; and make appropriate referrals to network partners for legal representation. TLSC also houses a Network Coordinator who coordinates communications between Network Partners and supports the execution of the Visionary Network Plan.
Priority Service Populations
Survivors of sexual violence in Texas, especially Black females in Harris and Travis Counties, whose household income does not exceed 200% of the federal poverty guidelines.
"Survivor" means an individual who is a victim of a sexual assault, regardless of whether a report or conviction is made in the incident.
Scope of Work
Part 1: Working with the LASSA team, develop content for the six topic area icons on lassatexas.org (i.e., privacy and safety; survivor’s rights, immigration, etc.) that will be hosted on our texaslawhelp.org site. The content should be multi-media, searchable, trauma-informed, and direct visitors back to the LASSA hotline. Sample content for another topic area can be found at: https://texaslawhelp.org/article/eviction.
Part 2: Create a marketing plan to promote the LASSA message, which is currently in development, as well as the content from Part 1 of this RFP. The marketing plan should be a 3-month plan for summer 2023. It should include a project manager that TLSC’s LASSA team can interface with efficiently. It should include a menu of options for local marketing efforts to reach our priority service population with the flexibility for expansion to include other vulnerable survivor populations and geographical service areas as capacity allows.
Our minimum goal would be to have an additional 10 callers per week from the priority service populations to our LASSA Hotline, and our stretch goal would be to have an additional 20 eligible callers coming in weekly by the end of the summer. Please include in your proposal detail not only about how you will create such a plan, but also about how your experience and community connections will help us reach Black women survivors, but also other survivors, especially in Travis and Harris Counties. Note how the marketing options you propose will have an impact past the summer when they are posted/aired. Please share cost estimates for the plan and project manager and marketing menu options.
Due Date and Method for Submission
The deadline for the proposal is March 31, 2023 at 5:00pm CST and can be submitted electronically to Shelli Egger, LASSA Managing Attorney, segger@tlsc.org.
Inquiries
Any inquiries about this proposal must be sent in writing to Shelli Egger at segger@tlsc.org.
Confidentiality
The proposing firm agrees to keep the information provided herein and related to all future agreements in strict confidence. Other than the reports submitted to TLSC, the proposing firm agrees not publish, reproduce, or otherwise divulge such information in whole or part, in any manner or form or authorize or permit others to do so, taking such reasonable measures as are necessary to restrict access to the information.
Proposal Requirements
In addition to standard product or service information, please include answers to the following questions in your proposal:
Does your business fall into any of the following categories: small business, minority owned business, or women’s business enterprise?
Do you plan to subcontract any of the work involved in this project? If so, please name and provide information about the subcontractors, including whether they are small and minority businesses and women’s business enterprises.
Please provide the name, title, and contact information of the person who will be responsible for leading this project.
Please describe TLSC’s responsibilities for successful project completion.
Describe the Scope of Work in its entirety, including the measures in place to ensure that all content is trauma-informed, accessible, and culturally responsive.
Please describe the timeline for the project in detail.
If our internal team has feedback, what is the process to provide it and implement changes?
Evaluation Criteria
Each proposal will be qualitatively evaluated on criteria including: the scope of offerings, experience level and qualifications of staff, price, and extent to which proposal shows an understanding of the work to be performed. TLSC reserves the right to work with different contractors for each Part of this RFP.
Notification of Award
Ms. Egger expects a decision to be made by TLSC by April 15, 2023, and will notify all respondents of the selected firm once the final decision has been made.